Ads of Super Bowl - Measuring the effectiveness of SB commercials with social media

Super Bowl Share of Voice for Food & Beverages Ads

8:37pm, February 7th, 2010

Now that the game is over, it looks like the biggest winner is Doritos. We also included Pepsi who seemed to have a strong buzz around “not advertising in Super Bowl”. Looks like Pepsi did, but just didn’t pay 2.5 million for it like the rest of them. You can learn more about social media and effectiveness of advertising for Food & Beverage industry in the upcoming “The Super Bowl Playbook for Advertisers” -report.

As you can see not all f&b category brands got in to our mix. We’ll reveal more about the selection and methodology in the coming report.

Posted in Insights, Measure | Comments

Super Bowl Advertising on Steroids

5:15pm, February 7th, 2010

New era in advertising is clearly on it’s way. Maybe even TV will be revived to its past glory with the help of social media. Looking at the first numbers, it seems to work in great favor for the advertisers. Doritos just saw over 500 tweets per minute, opposed to one week average of 40 for the same hour of the day. In the past 10 or so minutes 5000 more tweets for Doritos. What’s even better, advertisers have been watching their campaigns working before the ad was even aired. The question is, how do you take this to be part of any campaign.

By the way, when Colts just did the first touchdown, we saw the “Super Bowl” -meter go up thousands of Tweets in an instant. More detailed findings throughout the game.

Tags: super bowl | Posted in Insights, Measure | Comments

Advertiser’s Playbook for the Super Bowl

2:09am, February 7th, 2010

Super Bowl Ads are kind of a big deal ($300 million dollar deal to be precise) in advertising. According to Nielsen, ads are a big deal for more than half of the nearly 100 million American viewers too, they tune in more for the ads than the game. We’re going to publish a report with exclusive findings on effectiveness of this year’s Super Bowl ads, strategies advertisers used for success and how social media is changing the advertising game.

In the next coming weeks you can stay updated with our findings here or in Twitter @adsofsuperbowl

Thank you so much for your support, we’re looking forward to providing a new kind of insight in to performance of Super Bowl Ads. We believe that using social media to measure and improve effectiveness of advertising is something most advertisers will do in the near future.

Tags: effectiveness of advertising, super bowl | Posted in Measure | Comments