New era in advertising is clearly on it’s way. Maybe even TV will be revived to its past glory with the help of social media. Looking at the first numbers, it seems to work in great favor for the advertisers. Doritos just saw over 500 tweets per minute, opposed to one week average of 40 for the same hour of the day. In the past 10 or so minutes 5000 more tweets for Doritos. What’s even better, advertisers have been watching their campaigns working before the ad was even aired. The question is, how do you take this to be part of any campaign.

By the way, when Colts just did the first touchdown, we saw the “Super Bowl” -meter go up thousands of Tweets in an instant. More detailed findings throughout the game.