• Sudden surge in Twitter buzz (tweets) doesn’t necessarily mean engagement
• Doritos Super Bowl Ad seems to be leading the pack in terms of number of tweets among the Super Bowl advertisers. #sb44 #superbowl
• RT @tweetmeme Super Bowl Advertising on Steroids http://bit.ly/cv5vr8
• Volume around Pepsi and Super Bowl is about 10 times higher currently in Twitter compared to Coke. #sbads #sb44 #superbowl
• Looking at the buzz, some super bowl advertisers have gotten their money's worth before the game has even started #superbowl #sb

• Super Bowl Share of Voice for Food & Beverages Ads
• Super Bowl Advertising on Steroids
• Advertiser’s Playbook for the Super Bowl