Now that the game is over, it looks like the biggest winner is Doritos. We also included Pepsi who seemed to have a strong buzz around “not advertising in Super Bowl”. Looks like Pepsi did, but just didn’t pay 2.5 million for it like the rest of them. You can learn more about social media and effectiveness of advertising for Food & Beverage industry in the upcoming “The Super Bowl Playbook for Advertisers” -report.

As you can see not all f&b category brands got in to our mix. We’ll reveal more about the selection and methodology in the coming report.

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